Privacy & cookie policy
Last updated 30 October 2026
This policy explains what information priceofsilvertoday.com (“we”, “us”) collects when you use the site, how it is used, and the choices you have. We aim to comply with the UK GDPR, the EU GDPR and the Privacy and Electronic Communications Regulations.
Information we collect
- Newsletter: if you subscribe, we store your email address and the date you signed up.
- Usage data: pages viewed, approximate location, device and browser type, collected through cookies and similar technologies.
- Messages: anything you choose to send us by email.
How we use it
- To send the newsletter you asked for (legal basis: consent — unsubscribe at any time).
- To understand how the site is used and improve it (legal basis: consent / legitimate interests).
- To show advertising that funds the free site (legal basis: consent where required).
Google Analytics
We use Google Analytics 4 to measure traffic. Google sets cookies (such as _ga) to distinguish visitors. See how Google uses data from sites that use its services.
Advertising and Google AdSense
Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visits to this site and/or other sites on the internet.
You can opt out of personalised advertising by visiting Google Ads Settings, or opt out of some third-party vendors' use of cookies at aboutads.info. Visitors in the UK, EEA and Switzerland are asked for consent through a consent message before personalised ads or analytics cookies are used.
Affiliate links
Some dealer links are affiliate links. When you click them, the dealer may set its own cookies to record the referral. See our affiliate disclosure.
Managing cookies
You can change your consent choices at any time, and you can block or delete cookies in your browser settings. Blocking cookies won't stop the live price tools from working.
Sharing and retention
We don't sell your personal data. Data is processed by our hosting, database, analytics and advertising providers, some of which may be outside the UK; appropriate safeguards apply. Newsletter emails are kept until you unsubscribe or ask us to delete them.
Your rights
You can ask to access, correct, delete or export your data, or object to its use, by emailing hello@priceofsilvertoday.com. You can also complain to the UK Information Commissioner's Office (ico.org.uk) or your local data protection authority.
Children
This site is not aimed at children under 16 and we don't knowingly collect their data.
Changes
We may update this policy; the date at the top shows the latest version.